There are as many companies out there saying ‘we’re the best SEO agency in the world’ as you can find SEO agencies in the world! How are you going to know which one is actually the best qualified and suited to your needs with many of these claims out on the web?
As with all things in the business world, what your organization needs will likely be different from what another one will need. It can even vary between competitors in exactly the same industry. Your first task for choosing the great SEO agency is to look at yourself.
Looking at your company to find out your SEO needs
Your first task would be to think about what it really is you want to accomplish together with your SEO campaign. If you don’t have an obvious goal, with measurable successes, your campaign is more likely to fail. This responsibility is you, not who you hire, so be sure that you are ready to hire on an SEO company before you achieve this.
SEO Company In India Your next task is to think beyond just those three words – search engine optimization. Yes, you wish to bring more visitors to your website by getting a higher search rank, but how will this happen? Does the company you are considering offer other services such as social media consultation, link building, design and copywriting? Having a company on hand that may handle all of this eases your needs to possess to shop around for web related companies again and again.
Speak to your business associates
OK, you know what you want to do with your website and you know what services you wish to have provided to you. Now you should strat to get real data and information from people who really matter: your organization contacts.
If you know anyone who has already hired an SEO agency, and gotten great results, you should talk to them and discover what worked, what didn’t and any challenges they faced. This first hand data is more important than any claim you will discover randomly online.
Get types of past success
Once you have found an excellent SEO agency you should get yourself a quote from their website and see what they have actually accomplished. A portfolio of past clients, who you can contact if you wish, may be the most effective thing that any reputable SEO firm will have to offer you.
The last point I wish to bring up is usually to be wary of outrageous claims made at any stage of the process such as:
“We guarantee a number one ranking” – that is impossible to guarantee, regardless of how good an SEO agency it is.
“We won’t alter your site” – then how will they improve SEO? This claim is too good to be true and likely only involves some link constructing of questionable intent.
“We’ll submit your website to hundreds of search engines.” Who cares? Everyone uses Google anyway! Being placed on a few core directories is essential, but hundreds? You’re just creating spam.